{"version":"https://jsonfeed.org/version/1","title":"Marketing Transformation Strategies","home_page_url":"https://marketingtransformationstrategies.com","description":"Marketing Transformation Strategies","author":{"name":"Marketing Transformation Strategies"},"items":[{"id":"https://marketingtransformationstrategies.com/blog/f/the-tenets-of-a-brilliant-marketing-strategy","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c58d922e-06ae-4c53-8e94-b503ab3fc55e/the-tenets-of-a-brilliant-marketing-strategy.jpg\"/><p>In 2012, John F. Ellett wrote The CMO Manifesto, described as \"A 100-Day Action Plan for Marketing Change Agents.\" This is a book I re-read every year and it remains as relevant today as it was in 2012.</p>","url":"https://marketingtransformationstrategies.com/blog/f/the-tenets-of-a-brilliant-marketing-strategy","title":"The Tenets of a Brilliant Marketing Strategy","summary":"In 2012, John F. Ellett wrote The CMO Manifesto, described as \"A 100-Day Action Plan for Marketing Change Agents.\" This is a book I re-read every year and it remains as relevant today as it was in 2012.","date_modified":"2026-05-22T16:32:25Z"},{"id":"https://marketingtransformationstrategies.com/blog/f/lets-apply-the-four-principals-of-ai","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c58d922e-06ae-4c53-8e94-b503ab3fc55e/co-intelligence.jpg\"/><p>I recently read the book Co-Intelligence by Ethan Mollick. It is an excellent book about the origins, practical uses, and dangers of AI. Written in 2023 (an eternity in \"AI-time\") this book surprisingly relevant. The boo...</p>","url":"https://marketingtransformationstrategies.com/blog/f/lets-apply-the-four-principals-of-ai","title":"Let's Apply the Four Principals of AI","summary":"I recently read the book Co-Intelligence by Ethan Mollick. It is an excellent book about the origins, practical uses, and dangers of AI. Written in 2023 (an eternity in \"AI-time\") this book surprisingly relevant. The boo...","date_modified":"2026-05-22T00:31:08Z"},{"id":"https://marketingtransformationstrategies.com/blog/f/reflections-on-being-a-ceo","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c58d922e-06ae-4c53-8e94-b503ab3fc55e/reflections-on-being-a-ceo.jpg\"/><p>For those of you that have heard me speak, you know how much I love the book, \"The Great CEO Within\" by Matt Mochary. The lessons in that book have been important in my professional journey as both a CMO and a CEO.</p>","url":"https://marketingtransformationstrategies.com/blog/f/reflections-on-being-a-ceo","title":"Reflections on Being a CEO","summary":"For those of you that have heard me speak, you know how much I love the book, \"The Great CEO Within\" by Matt Mochary. The lessons in that book have been important in my professional journey as both a CMO and a CEO.","date_modified":"2026-04-21T22:07:06Z"}]}