Marketing Transformation Strategies

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Marketing Transformation Strategies

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Jason Ferrara, Marketing Transformation Strategies

Jason Ferrara, Marketing Transformation Strategies

Most fractional CMOs offer advice. Jason creates equity value.


With over two decades as a CMO and former CEO, Jason brings a rare "dual-lens" perspective to growth. He doesn't just execute marketing campaigns; he aligns go-to-market strategy with enterprise value—a discipline honed through four successful exits and an MBA from Northwestern’s Kellogg School of Management.


Jason has architected revenue engines for companies ranging from early-stage startups to publicly traded firms.


  • Explosive Demand: engineered a 470% YoY increase in marketing-qualified leads (MQLs).
  • Revenue Impact: validated the "inbound engine" model, driving 54% of total revenue through organic efforts.
  • Customer Value: improved Gross Revenue Retention by 24%, proving that marketing doesn't stop at the sale.


No theory. No fluff. Jason deploys battle-tested playbooks that translates high-level strategy into immediate, measurable traction. He replaces ad-hoc tactics with scalable infrastructure—dashboards, teams, and tech stacks—that position the organization for its next liquidity event.

Professional Experience

Professional Experience

Professional Experience

Maropost, Chief Marketing Officer

Full Circle Insights, Chief Executive Officer

Searchspring, Chief Marketing Officer

OutMatch, Chief Marketing Officer

CareerBuilder, Vice-President Corporate Marketing

Speaking Experience

Professional Experience

Professional Experience

Elite Partner Experience, Ascensus

Annual Sales Kickoff, Ascensus

CBS, NBC, ABC, FOX, CNBC Television

Educational Experience

Educational Experience

Educational Experience

Kellogg School of Management, Northwestern University, MBA

Indiana University, B. A.  in Political Science and Criminal Justice

Volunteer Experience

Educational Experience

Educational Experience

Scouts of America, Troop 168, Southlake TX, Assistant Scoutmaster

Illinois Association of Junior High Student Councils, Summer Camp Staff Member

Business Marketing Association, Chicago, 2013 board President

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