Management Library

This is the definitive playbook of the first 100-days of a CMO's tenure. Packed with advice starting with the interview, through the offer, the first day, and all the decisions leading up to the day you are no longer "new."

Mochary covers everything the CEO of a startup would need to know from personal health to building cultures and choosing the right goals to accepting feedback. 

Give this book to your entire sales team. For sales managers, it describes how to do the job. For sales reps, it explains what they need to know about their accounts. For executives, it describes the discipline needed to deliver on the sales number. 

Writing Without Bullshit is a great book on writing, editing, and storytelling. The book makes compelling arguments for concise, thoughtful writing - the kind that is sorely lacking in business writing.

I've read Who Moved My Cheese? at least 10 times. Each time, it is interesting and refreshing, like a reset button for your brain. Concern and confusion over changes and stress melt away when you realize that you are in charge and responsible for your future, not anyone else. 

There are many frameworks for organizing a business, building a team, and creating operational strategy. The Advantage is the most accessible and organic. Most importantly, it is cleary understandable how to use it to set strategy, vision, and execute. 

Declaring what you believe is difficult. Making those beliefs part of your company or your job is even more difficult. Finding "congruence" is of paramount importance. Ask yourself, "What do I stand for? Am I living that?"

A logical, thoughtful, insightful hiring process. The book outlines a four step process starting with a screening interview followed up by and a skills, top grading, and culture-focused sessions. 

It is an easy read with a clear and compelling formula. April Dunford's 10-step process has clear descriptions. You can use the book as a manual for working through your positioning.